Ten reasons why local SEO services can help you to attract new clients

There are10 reasons why local SEO services can help you to boost your online presence

Local customers are turning to the Web to find local businesses — on desktop and mobile computers.

The era of the printed telephone directory is over, as more and more Internet users turn to the Internet to find information about local businesses.

Here are some statistics:

Over 90% of PC owners perform local searches

Over 40% of all Google searches are local

Over 60% of local customers use search engines and directories as their primary means of finding local businesses.

Over 50% of local mobile search engines look for commercial information (such as a company’s address or phone number).

Around 80% of local mobile searches result in a physical purchase.

Local search marketing is very selective and timely.

The main reason why people do local search is to find a local business or info about it. The second most common reason is for the local searches online is — a product or a service.

Many search engines are looking for the name of a specific business. However, people who search do not usually have a specific business in mind when they search online.

By learning how to do SEO local marketing, you can better position your business. Besides, you’ll be able to promote what you have to offer to local customers when they are looking for your type of business. There is no better time to connect with a potential customer than when they need it.

Local search has the highest conversion levels of all local advertising channels.

If you want a quick reason why local SEO is essential, here it is. Online directories (such as Yelp, Websst, Citysearch, Foursquare, etc.) show the name, address, phone number, and sometimes additional information (such as a menu or business description). Local directories dominate the first page of many local search results. Local directory marketing (just one of many local SEO strategies) has a higher conversion rate than other more traditional advertising options — up to 50% conversion on some directories.

The latter means that by getting your business to appear in as many online directory sites as possible, you will convert 1 in 2 potential customers into real customers.

The mobile Internet is still growing

More and more customers use mobile phones or tablets to find the best local businesses as they travel.

The time of use of mobile digital media in the USA It is now higher (over 50%) compared to desktop use (over 40%).

Local SEO covers both access to PC and the mobile Internet, which means that a potential customer will never be lost. Remember to work on the responsive functionality of your website — the appearance of your site on mobile devices matter.

Local SEO is an excellent return on investment

Unlike traditional advertising (for example, local newspapers, brochures, direct mail, etc.), with local SEO, there is little wasted exposure.

You reach potential customers when they need you, not when they don’t, which makes the local SEO business efficient and profitable.

Only about 40% of companies have declared their ad on Google My Business.

Google My Business is a free listing that Google makes available to almost all businesses. Appearing in Google My Business can help you increase your chances of appearing in local search results on Google.

Also, many local companies have not yet discovered the importance of online marketing.

The latter leaves the door open for you to gain an advantage before your competitors are encouraged, and the matter becomes more competitive.

Many of the best local SEO opportunities are FREE

It’s free to claim your inclusion in Websst, Google My Business, Bing Places for Business, Yelp and in hundreds of other online business directories. That means free promotion for your business!

Only 20% of adults receive news from print newspapers

Traditional advertising media are in decline. Fewer and fewer people read local newspapers. Recent figures show that some local newspapers have lost 80% of their audience in the last 20 years. Why? Because more and more people turn to the Internet in search of general news and information about local businesses.

Over 80% of consumers rely on online business comments as much as their recommendations.

Word of mouth is an essential factor in the success of many local businesses. So increase your company’s online reputation, ask trusted customers to leave a positive review of your business — and attract hundreds of new customers. The online reviews matter more than ever, so you should seriously consider the customers’ feedback when building your business’ online reputation.

Local customers rely on the Internet to find information about your business

Nowadays, people depend on the Internet to find information on all kinds of products and services. If your business is not in the local search results, then you will lose new clients.

Including the local SEO in your business strategies can help you appear on the Internet map and get more visibility!