Is your business visible online? Here are the top online directories where your brand should be present.
Where is your business listed and is it well visible online?
There is no doubt that to succeed in a challenging and competitive online environment every business needs a robust online presence.
Almost everyone knows about Google my Business, Yelp or Angie’s list, but there are over hundreds of similar websites which are known as online directories, and not many of them are as popular as the above ones.
Here I will mention some of the useful online directories, some of them free, some of them paid, but in any case — quite useful to help you to make your business more visible and findable.
Foursquare
Foursquare is probably one of the most popular online directories where is a must to have your brand listed. As per Slant this is one of the best review sites, and if you compare it with Yelp, there are many everyday things, but there are some differences as well.
First of all unlike Yelp users provide tips, rather than full-text reviews. Foursquare can recommend for the registered users new places or spots (businesses) based on their taste. The latter is similar functionality to the one Yelp has but the businesses ratings is a process, which in my personal opinion is fairer and more accurate.
Without a doubt having your business published on Yelp and Foursquare will boost your business’ online visibility and would help to find more clients.
CitySearch
Citysearch is an online directory and city guide that provides information about businesses in the categories of travel, entertainment, retail, dining, and professional services in towns and cities throughout the United States.
Citysearch is among the best places to have your brand listed and gain some more attention and online visibility if it’s based in the USA.
Websst
With an inviting slogan (“Smart visibility.”)Websst is something new, promising and exciting to consider if you are looking for a free opportunity to make your company or brand name more popular around the globe.
Websst is not strictly oriented to businesses located in the United States. This website is equally useful for the companies and the consumers since it is something different than the usual global directories, white pages, and yellow pages, or casual B2C and B2B websites.
For example, on Websst you can publish a free business listing, but you can also post classified ads for properties, jobs or events and other announcements, but don’t think this is one of the sites like Craigslist or HomeAdvisor.
Websst’s simple interface allows you to get your company listed with a few mouse clicks, no matter if your brand operates in Europe, North America, South America, Australia or Asia.
The few paid plans included on this website provide flexibility, but even it’s free plans would be suitable for most brands or company owners. Websst is one of the website directories where your business should be present.
Craigslist
Craigslist is among the names which don’t need lengthy introductions and one of the best websites for advertisers.
Having a classified ad or a paid advertisement published on Craigslist is a guarantee your brand name will be noticed online. This, of course, means better visibility, more visitors and potential clients.
Craigslist is among the most prominent places where your brand name should be present.
Kijiji
Kijiji, wholly owned subsidiary of eBay is a website for online classified advertising services. One of the prominent sites for classified ads and great Craigslist alternative, Kijiji operates as a centralized network of over 100 online communities, and it is conveniently organized by city and urban region.
Kijiji is ideal for posting local as but could be a great place to expose your private business or brand, mainly if it is based in Canada.
MerchantCircle
MerchantCircle is an online start-up which connects small businesses network with other local businesses and helps to reach local customers.
This is possible through marketing tools and free social media features, some of them present also in other similar online directories.
MerchantCircle is suitable for your brand if your business is located in the USA and is one of the simple ways to increase your brand presence online or boost your business’ visibility.
Online business listings play a vital role in brands’ online visibility. When a user is searching with local intent, like “ hotels in las vegas,“ the search engines usually present results from online directories and websites which contain such information.
For this reason, having your company or brand listed in any of the above mentioned online directories or prominent websites like Craigslist that provide options for publishing classifieds will help to increase the findability of your business and your brand’s visibility.
Based on your requirements you can either choose local directories such as Yellow Pages, True Local, Neighbourly or Yell where you can publish an ad, classified or a listing.
Globally oriented online directories such as Foursquare, Websst, and Google my Business will help your brand name to flourish and gain popularity because they provide not only free opportunities but also tools to improve your company’s or brand name’s online existence.
